Discover Ideas, Tips, and Inspiration – Our Blog

Welcome to the brainy side of selling on Amazon.

The Horison Blog is where clever brands come to get smarter, faster, and way more profitable.

From scroll-stopping creatives and PPC hacks that actually work to SEO secrets Amazon won’t tell you, we spill the good stuff—no gatekeeping, just growth.

The latest news

All Blog Posts

Shield Your Amazon FBM Store from “Use-and-Refund” Scammers

Shield Your Amazon FBM Store from “Use-and-Refund” Scammers

Protect your Amazon FBM business from serial “use-and-refund” abusers with proven tactics: address blocking, signature requirements, airtight documentation, and a smart hybrid FBM→FBA strategy.

Understanding Amazon SKUs in Amazon FBA: Causes, Fixes, and Prevention

Understanding Amazon SKUs in Amazon FBA: Causes, Fixes, and Prevention

Learn everything about Amazon SKU management in FBA. Discover common SKU issues, proven fixes, and prevention strategies to optimize your Amazon business and avoid costly mistakes.

How to Stop Amazon Fraud from Killing Your Profits

How to Stop Amazon Fraud from Killing Your Profits

Whether or not we call it fraud, many sellers feel trapped in an ecosystem that profits regardless of their success. The good news? You're not powerless. With the right tools, data, and mindset, you can turn things around and build a business that’s not just surviving—but thriving.

How to Decode Your Amazon STR (Search Term Report) for Better Campaign Optimization

How to Decode Your Amazon STR (Search Term Report) for Better Campaign Optimization

Feeling overwhelmed by your Amazon STR? Learn how to understand your Search Term Report, focus on key metrics like ACOS and CVR, and optimize your campaigns for better results.

Amazon Brand Registry Rejection? Here's How to Fix It

Amazon Brand Registry Rejection? Here's How to Fix It

Tired of Brand Registry rejections on Amazon even after fixing your trademark? Discover a step-by-step guide to getting unstuck and securing your approval—plus pro tips from the Amazon experts at Horison.

How to Handle Shipping Delays Due to Tax ID Requirements When Selling to Mexico on Amazon

How to Handle Shipping Delays Due to Tax ID Requirements When Selling to Mexico on Amazon

Struggling with shipping delays to Mexico due to RFC (Tax ID) requirements? Discover practical tips for Amazon sellers on how to efficiently collect customer information and avoid customs issues for smoother international shipping.

 How to Fix Your Amazon Listing and Get Back to Selling

How to Fix Your Amazon Listing and Get Back to Selling

If your Amazon listing has been mistakenly gated as a pesticide, don’t panic. Follow these steps to resolve the issue and get your product back on track.

Stuck in an Amazon Generic Listing? Here’s How to Fix It and Reclaim Your Brand

Stuck in an Amazon Generic Listing? Here’s How to Fix It and Reclaim Your Brand

The Amazon Generic Listing issue can block your growth and confuse customers. By registering your brand, verifying GS1 info, and escalating strategically, you can fix existing listings and protect future ones. Don’t let “Generic” steal your brand’s identity.

The Future of Amazon Selling: Trends and Strategies for 2025

By staying ahead of these trends and incorporating these strategies into your Amazon business, you’ll position yourself for success in 2025 and beyond.

How to Optimize Your Amazon Listings for Maximum Visibility

How to Optimize Your Amazon Listings for Maximum Visibility

Maximize your Amazon sales with our expert guide! Learn proven techniques to optimize your Amazon listings for better visibility and increased traffic.