Welcome to the brainy side of selling on Amazon.
The Horison Blog is where clever brands come to get smarter, faster, and way more profitable.
From scroll-stopping creatives and PPC hacks that actually work to SEO secrets Amazon won’t tell you, we spill the good stuff—no gatekeeping, just growth.
Protect your Amazon FBM business from serial “use-and-refund” abusers with proven tactics: address blocking, signature requirements, airtight documentation, and a smart hybrid FBM→FBA strategy.
Learn everything about Amazon SKU management in FBA. Discover common SKU issues, proven fixes, and prevention strategies to optimize your Amazon business and avoid costly mistakes.
Whether or not we call it fraud, many sellers feel trapped in an ecosystem that profits regardless of their success. The good news? You're not powerless. With the right tools, data, and mindset, you can turn things around and build a business that’s not just surviving—but thriving.
Feeling overwhelmed by your Amazon STR? Learn how to understand your Search Term Report, focus on key metrics like ACOS and CVR, and optimize your campaigns for better results.
Tired of Brand Registry rejections on Amazon even after fixing your trademark? Discover a step-by-step guide to getting unstuck and securing your approval—plus pro tips from the Amazon experts at Horison.
Struggling with shipping delays to Mexico due to RFC (Tax ID) requirements? Discover practical tips for Amazon sellers on how to efficiently collect customer information and avoid customs issues for smoother international shipping.
If your Amazon listing has been mistakenly gated as a pesticide, don’t panic. Follow these steps to resolve the issue and get your product back on track.
The Amazon Generic Listing issue can block your growth and confuse customers. By registering your brand, verifying GS1 info, and escalating strategically, you can fix existing listings and protect future ones. Don’t let “Generic” steal your brand’s identity.