PPC Optimisation
Results
Sales
161%
increased from $4,088 to $10,707 by the 2nd month
ACOS
18%+
decreased from 47% to 18% by the 2nd month
We noticed an immediate improvement in the advertising metrics.A swift and palpable enhancement in advertising metrics was observed.
Challenge
• Refining a PPC structure that was notably disorganised, with products being misdirected in their targeting.
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Objectives
• Achieve a sustainable profitability rate for the client.
• Implement ranking structures to maximise returns on each dollar spended.
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Solution
We restructered the existing campaigns and collected all pertinent data.
This allowed us to refine all bids and minimize expenses. Furthermore, the listing was optimised using converting keywords, thereby boosting the chances of successful ranking.
