11%

Solution

We forged a launch strategy based on the following pillars:
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• Advanced SEO Optimisation: Incorporated over 70 exact-match keywords on the front end and enhanced the back end with more than 2,200 characters.
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• Designed highly effective creatives aimed to outstrip the competition across all metrics.
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• Adopted a pricing strategy where the initial launch price was set at 50% of the ultimate target price, facilitating swift market traction.
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• Cultivated a strong PPC presence focusing on the right targets, ensuring we directed traffic optimally.