Solution

We implemented a strategy to increase the listing's relevance for the targeted keyword list.

By utilising varied phrasal forms of the primary keyword, we signalled to the Amazon algorithm the high relevance of our product for that keyword.

Furthermore, we slashed the price, crafting an unbeatable offer. Coupled with this, we initiated an aggressive competitor targeting strategy to outdo the competition on every metric.

Our goal was to attract those customers who initially clicked on our competitors' listings, encouraging them to click on our advert. This would demonstrate to Amazon that customers were favouring our offering over the competition's.